The IFTC, which is also known under its French title of “Conseil International du Cinema, de la Television et de la Communication Audiovisuelle” or “CICT”, was created on the 23rd October 1958 at a meeting convened by UNESCO and attended by representatives of 39 international associations on the occasion of UNESCO’s General Conference in New Delhi. The most prominent international federations and associations in the world of film and television became its founding members. In 1980, Enrico Fulchignoni, who was at that time Director of artistic and literary creation at UNESCO and President of the IFTC, added the term “Audiovisual Communication” to its title so as to include the burgeoning new media within its remit.
The principal role of the IFTC is to be the channel to and from UNESCO for all matters relating to film television audiovisual communication and the new media. This includes i) advising UNESCO on its “Creative Cities of Cinema” program, ii) participating in the planning of UNESCO programmes, iii) being closely associated with UNESCO's Division on “Freedom of Information” within the Culture and Communications sector, iv) carrying out surveys at UNESCO's request, etc.
The IFTC also has the mission to advise UNESCO on cultural and economic mutations. The most striking mutation over the last twenty years is the increasing ascendancy of the web as the most popular form of audiovisual communication. However the increasing quantity of content on the web has not been accompanied by a corresponding increase in quality. The IFTC believes that the dearth of quality on the web is due in part to the absence of a guide to where quality can be found. Guides are an essential element in the promotion of culture. They are the means by which the public can find what is best, and the means by which the best are recognised.
Everything that is worthwhile has a guide, and not just a single guide but hundreds of guides. Everything has a guide except the one thing which most needs a guide, namely the web. The reason why the web does not have a guide is the reason why the web needs a guide. The web is too big. This can be illustrated with the example of talented independent filmmakers who upload their movies onto the web. If they upload them onto a giant movie site like YouTube, their movies will be submerged beneath the mass of other movies (mostly short clips) amounting to 200,000 hours being uploaded onto YouTube each week. If they upload them onto their own personal sites, where their movie will have no competition from other movies, their sites will be submerged beneath the 100,000,000 other sites on the web. There are not enough reviewers in the world to watch 200,000 hours of video being uploaded onto YouTube every week in order to single out the best from the rest. Even if you could find them, a guide would be bankrupt if it had to employ enough reviewers to scour 100,000,000 websites to find where the good movies were to be seen.
The problem is not that there is too much quality on the web, the problem is that there is too much quantity. The Wonderland Guide offers a unique solution to finding quality amidst overwhelming quantity. The IFTC has assembled a team of its members, including the International Federation of Film Critics and the World Catholic Association for Communication, to prepare the launch of the Wonderland Guide.
IFTC Official website